About Me
As with many of us, my journey has not been as straight forward as you may think.
My Story
As a teenager, I was deeply self-conscious. From the outside, people may have seen me as sporty or athletic, but on the inside, I was constantly at war with how I looked. Despite any outward appearance of confidence, I wasn't happy.
That unhappiness led me down a path of extreme eating behaviours and punishing exercise regimes. I cycled through veganism, pescatarianism and back again. The relentless search for the "perfect" version of myself set unrealistic and unsustainable expectations and goals about what happiness and health truly was.
In between, I experienced cycles of bingeing, under-fuelling, and brutal training regimes that eventually stripped my weight down to just 48kg. I treated my body like a machine. And my body paid the price.
Despite my knowledge of personal training, I became fatigued, chronically injured, and ultimately developed Secondary Amenorrhea: the loss of my periods as a result of under-eating and over-exercising. I had chased what I thought was my best self, and arrived somewhere far from it.
At 21, I began to eat again, this time properly, without restriction. I stepped away from the rules I followed and started to rebuild. Around this time I also transitioned from middle distance running into competitive bodybuilding. But even here, my relationship with food and training continued to struggle. So I took a year off.
And that's when everything changed.
I fell in love with feeling stronger. Lifting weights became one of the most empowering experiences of my life, and it still is. There is a feeling that comes from being strong, capable and energised that a number on the scale cannot replicate.
That feeling became my new north star.
Later that year, having completed my BSc in Sports, Health and Exercise Sciences, I gave bodybuilding one final shot and followed a strict 25-week diet that pushed me to my physical and mental limits.
The experience taught me a great deal. But so did what came after. Transitioning back to everyday life without a fixed goal was one of the hardest things I've done. I coached myself through it, step by step, and found my way to a place of genuine balance.
Today, I'm roughly 5'6" and eat around 2,500–2,700 calories a day. I fuel my body. I train in a way I love. And I've found an equilibrium that actually works.
Not a rulebook, not a phase, but a sustainable way of living.
Many women are afraid to eat, conditioned to believe that food must be earned or that eating less is a sacrifice worth making for your overall mental wellbeing. Eating more doesnt neccesarily equal weight gain, if you train hard and actually have more energy to put into other things. Helping people to unlearn that belief is one of the most meaningful parts of my work.
My Approach
My role as a coach is to help you achieve your goals, just as I've had to achieve mine. That means being patient with yourself, trusting the process, and having consistent support along the way.
There is no one-size-fits-all approach to fitness, because we are not machines or algorithms. We think, feel and respond to everything in our environment. What I bring to each client is a combination of years of lived experience, meticulous research, and a deep understanding of both the physical and mental barriers that stand between you and real, lasting progress.
The word motivate comes from the Latin movere — to move. My job is to keep you moving forward, especially on the days when it feels hardest. So let's move forward together. It's time to optimise your health, build real strength, and become the most capable version of yourself.
‘Anyone can achieve their fitness and health goals. Once you take the initiative to follow guidance, and understand you have agency over your actions, success is inevitable. Our greatest achievements combine elements of focus, dedication and the consistency to succeed.
“I will” becomes “I am.”
Natalie L-R Fitness
Formal Qualifications
BSc Sport, Health and Exercise Science with Human Performance ( Brunel University 2019 Graduate)
Institute Of Performance Nutrition Diploma in Sports Nutrition
CFSC Level 1 Certification
Pain Free Performance Specialist Certification
Integra Exercise Mechanics Certification
Level 1 & 2 Pre-Script Applied Biomechanics, Advanced Training Principles & Exercise Programming
Level 3 Diploma in Personal Training
Level 3 Diploma in Sports Massage Therapy (2017)

